responseTRAC.ca has changed the way some of Canadas largest corporations, advertising agencies, and government departments administer their marketing programs. Their ability to monitor and evaluate the status of any initiative in real-time, creates the opportunity to make mid-stream campaign adjustments, thereby increasing overall effectiveness and efficiencies. Post campaign reports ensure transparency and accountability for marketing expenditures. These tools have become an essential part of their staffs ability to make better decision for future campaigns. Tracking, reporting, analyzing, and calibrating are essential to the success of any marketing program.